Training Workshops

Eng | 中文

Strategic Planning and
Tactical Decision Making

Formulating and Executing the Best Plan for Your Company


The impressive growth in China has offered companies all around an unprecedented opportunity to capitalize on these opportunities. For senior executives, the challenge is to formulate a clear and effective strategic plan and to execute the tactical actions which will support the execution.


At the end of this workshop, participants will have a better understanding of...


1. Strategic Planning - Marketing
  • Customer Awareness
  • Product Definition
  • Market Review
  • Competitive Analysis
  • Service Requirements
  • Organisational Development

2. Strategic Planning – Business Development
  • Customer Awareness
  • Marketing Reports
  • Segmentation / Forecast
  • Objectives and Strategy
  • Tactical Action Plan
  • Monitor / Measure / Best Practice

3. Tactical Decision Making
  • The Criteria Method – Absolutes versus Desirables
  • 10 factors to keep in mind in reaching decisions
  • The Decision-Making Checklist
  • PMI, Cost/Benefit Analysis and other decision making models