Training Workshops

Online Marketing

Improving your online business opportunities by simple and cost effective ways


This “Online Marketing” workshop is designed to assist you to review your current approach to online marketing, and explain how, by adopting straight-forward and effective online marketing strategy and techniques, you can support your marketing, branding and sales activities, and increase the returns to your bottom line.


At the end of this workshop, participants will have a better understanding of...



1. What can the online market place offer to you?
  • Introduction of the various online marketing tools
  • How can you incorporate those into your marketing strategy

2. Your Website and Sales Channels
  • Assess and review the look & feel and functionality of your website
  • Basic Search Engine Optimization (SEO) techniques to gain high traffic flows for your website
  • Simple but effective online solutions to better serve your customers
  • Case Study

3. Email Marketing
  • 10 effective tips on email marketing
  • Understanding the latest email marketing technology and practices
  • Getting the right customer list and reaching them
  • Creating an effective email marketing campaign
  • Case Study

4. Social Media Marketing
  • Introduction of the popular social media networks (Facebook, MySpace, Tweeter, etc.)
  • How to locate and reach your target customers on social media sites
  • Case Study

5. Online Advertising
  • Opportunities in online advertising
  • Online advertising cost and revenue model
  • 5 useful tips on spending your advertising budget online wisely
  • Case Study

6. Facilitated Session – Formulating an Online Marketing Plan

The participants from similar industries will be put into a group. Through peer discussion and the facilitation of the speaker, the participants will formulate a “Skeleton Online Marketing Plan” for their company based on the learning from the previous sessions.