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Media Communications Skills

Deliver your key messages effectively through media

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INTRODUCTION

Media encounters can be anything from a frustrating to a frightening experience, but it is also an excellent opportunity to expose yourself or your company to the public. What you need is a series of “key messages” to be incorporated into your communication with the media.

OBJECTIVES

At the end of this workshop, participants will have a better understanding of...

• How to distinguish between media interview, media briefing/conference and other presentation activities
• How to plan and structure a variety of approachs to media encounters
• How, by planning these approaches to media encounters, to ensure that they can actually deliver a message and to achieve the goal of getting it printed and/or aired
• Understand the importance of questioning techniques to explore the opportunities available when facing the media
• How to cope with personal feelings when confronted with difficult questions
• How to become more confident when facing the media

LEARNING METHODOLOGY

This workshop is based on an experiential and intellectual exercises and role plays which will require the involvement of all participants, to ensure that they benefit to the maximum as a result of this workshop.

KEY TOPICS

1. Introduction To The Media And Their Interests Understand different types of media and their needs What is “News” and the journalists’ job 2. Barriers to Communications Dealing with emotions Knowledge of media requirements Background knowledge Up-to-date information Supporting materials 3. Question And Answer Techniques In Media Encounters “Key Message” Effectively listening skills Tactics to tackle difficult questions Top 10 proven answering techniques 4. Media Conference What is a Media Conference YOU in control, not the media Format and Requirements of Media Conference DO’s and DON’Ts in Media Conferences

5. Media Conference Role-play The class will be divided into groups to practice preparing for and delivering media conference based on a given case. Their performance will be recorded in video. The participants will be able to watch the playback and get feedbacks from the facilitator and their peers. 6. Media Release What is a Media Release Structure, layout and tone of Media Release – “The Inverted Pyramid” How to write in the editor’s language What the print media wants 7. Handling real-life media interview Each participant will get the chance to practice preparing for and delivering media interview based on a given case. Their performance will be recorded in video. The participants will be able to watch the playback and get feedbacks from the facilitator and their peers.

Marketing and Management Solutions

1001 Easey Commercial Building, 253-261 Hennessy Road, Hong Kong

Contact: Malcolm A V Brocklebank - Director | Email: mavbrock@mandms.com.hk | Phone: +852 2511 2021