Training Workshops

• Marketing and Sales
  • Brands and Branding
  • Global Marketing
  • International Selling Skills
  • Marketing Strategy for SMEs
  • Media Communications Skills
  • Online Marketing
• Executive and Management Development
  • Business Writing
  • Change Management
  • Delegating Skills
  • Interviewing Skills
  • Leadership
  • Negotiation
  • Performance Management
  • Presentation Skills
  • Problem Solving
  • Strategic Planning
• Personal Development
  • Interpersonal Communications
  • Project Management
  • Self Motivation
  • Stress Management
  • Success In Adversity
  • Time Management

Brands and Branding

Doesn’t every business want to be the customer’s first choice?

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INTRODUCTION

Building and managing a brand can play a significant part in making that happen. Customers trust strong brands because they know what they’re buying before they buy it. But brands aren’t just for big companies – they can make SME businesses stand out from the crowd, particularly in competitive markets. If you want to create, build and manage a brand, you’ll need to focus on what your customers want and how you can guarantee to deliver it.

OBJECTIVES

At the end of this workshop, participants will have a better understanding of...

• How to create a brand
• How to budget for a brand
• How to manage a brand especially in Asia where ‘local’ brands will take over from ‘global’ brands during the 21st Century

PRE-WORK

• A 1-2 minutes self introduction – to include your name, company, job title, responsibilities and any particular issues/products that you wish to focus on
• A 3-5 minutes presentation on your company and your product(s) with a definition of use, your target market, target customers, your strengths and any opportunities that you foresee

KEY TOPICS

1. Presentations by participants on themselves, their companies, products and brands 2. What is Marketing? The development of a marketing strategy What part does marketing play in the development of a Strong Brand? What changes have to be made to develop and sell a brand? 3. Why is Brand? The development of Brands and Branding What is a Strong Brand? The Value of a Strong Brand 4. What is your position? Creating and living up to your brand positioning Understanding the holistic brand Where are you now and where do you want to be?

5. When to organize for success Setting objectives Discovering your current brand Defining your desired brand Delivering the branded experience Keeping on track – on time 6. Who is the Brand? Points of contact Internal and external communication Employees to customers The brand team 7. Where – Brand Awareness Developing a brand name Developing brands using advertising Developing brands with little advertising Case Studies 8. How branding works Trials Promotions Customer managed relationships 9. Why, what, when, who, where, how for your brand An opportunity to review your branding ideas

Marketing and Management Solutions

1001 Easey Commercial Building, 253-261 Hennessy Road, Hong Kong

Contact: Malcolm A V Brocklebank - Director | Email: mavbrock@mandms.com.hk | Phone: +852 2511 2021