Brands and Branding
Doesn’t every business want to be the customer’s first choice?
INTRODUCTION
Building and managing a brand can play a significant part in making that happen. Customers trust strong brands because they know what they’re buying before they buy it. But brands aren’t just for big companies – they can make SME businesses stand out from the crowd, particularly in competitive markets. If you want to create, build and manage a brand, you’ll need to focus on what your customers want and how you can guarantee to deliver it.
OBJECTIVES
At the end of this workshop, participants will have a better understanding of...
- How to create a brand
- How to budget for a brand
- How to manage a brand especially in Asia where ‘local’ brands will take over from ‘global’ brands during the 21st Century
PRE-WORK
- A 1-2 minutes self introduction – to include your name, company, job title, responsibilities and any particular issues/products that you wish to focus on
- A 3-5 minutes presentation on your company and your product(s) with a definition of use, your target market, target customers, your strengths and any opportunities that you foresee
KEY TOPICS
1. Presentations by participants on themselves, their companies, products and brands2. What is Marketing?
3. Why is Brand?
4. What is your position?
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5. When to organize for success
6. Who is the Brand?
7. Where – Brand Awareness
8. How branding works
9. Why, what, when, who, where, how for your brand
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