Our Approach
Customer Focus
What is your definition of a “Customer”?
How do others in your organisation define the same “customer”?
The name varies: consumer, end user, buyer, even manager, subordinate, supervisor!
The description is the same…
Your customer is anyone to whom you provide a product or a service.
Therefore customer should be at the centre of your focus and your organisation.
Whatever your role, you have many ‘customers’ including your co-workers and your stakeholders. The alignment of any organisation towards the customer is so pervasive that it is part of every business process within the organisation – from strategy planning to tactical business development, through implementation and outsourcing.