Consulting Services and Solutions


Market Intelligence

This is usually something that is left to the staff in the marketing department. They are expected to monitor and gather this information with little budget or assistance. Incredibly the people that they do not ask for information are those in the sales department, who are probably the people who have the most and most up to date information.

For example, the sales forecasting activity can be used to gather and record the number of new clients that you present proposals to; it can also be used to identify which types of proposals you win and lose, and for which products. It can also identify who are your competitors, in which areas, for which products, etc. These resources are available and we can assist you to develop and monitor them successfully.