Consulting Services and Solutions


Product Definition

This is one of the most complex questions to answer – what is a product? Products vary from tangible to intangible – they can include service or actually be a service. The definition of the product will vary depending on the target market, where the product is in its life cycle, whether or not it is growing, and who is the competition.

Many organizations, especially in the ‘professional service’ market place rarely if ever, successfully define their product and therefore are unable to take advantage of the opportunities presented by having an effective marketing strategy. We work with clients to create these definitions to stimulate successful business development.